We prefer quality over quantity: The rule of 7 customers maximum

Managing 80 customers: a well-hidden trap

Recently, I put a person who managed more than 80 web marketing accounts. In his eyes, he was the height of success. “The more customers you have, the better you are,” she told me. But as I dug a little deeper, I discovered a very different reality. Working long hours, she offered services at low prices, which forced her to take on more and more customers to balance her income.

The problem is that this model creates a dangerous vicious cycle: low cost service doesn't leave enough time to provide superior quality. Result? Customers are disappointed, and she constantly finds herself having to look for new customers to make up for that frustration. Is it really worth it?

At Accolades, we made a substantially different choice. We have taken an approach where we limit the number of our customers to 7 maximum. And here's why.

The secret of success: personalized service and total availability

Imagine a consultant or an agency managing 50, 60, or even 80 clients. It is becoming impossible to remain available for each of them, to be responsive to specific needs, let alone to propose creative strategies. At Accolades, by limiting the number of our customers, we ensure that each customer receives the attention and service they deserve.

• We Have Time to Think About Creative Strategies, tailor-made, adapted to your specific goals.
• We are available, really available, to respond quickly to your needs.
• We invest in our own training, to remain at the forefront of innovations and offer you the best return on investment.

The importance of quality of life: choosing quality over quantity

As a freelancer, I made the choice to focus on quality of life. Instead of multiplying customers, I decided to Work with a limited number of partners, while remaining flexible. It allows me to take time for myself, to have free evenings and weekends, to play sports, to meditate, and to go on vacation.

But beware, this choice is not only a personal luxury. It is also a decision Strategic. By having fewer customers, I can focus more on Optimizing their campaigns And on the creation of Bespoke Solutions. Result? More satisfied customers, and therefore a more solid and lasting relationship.

A different growth model: offering more, better and differently

The key to our growth model is not to constantly increase the number of customers, but rather to Offer More Value to Those We Already Have. Instead of chasing new prospects, why not help my current customers go even further?

For example, if we are already managing Google Ads campaigns for a customer, we can offer Create Optimized Landing Pages or to set up a server-side monitoring strategy. These Related services Make it possible to create additional value for the customer, and strengthen the relationship of trust.

Define your success: how many hours per week do you want to work?

Before you start managing multiple customers, ask yourself the following question: How many hours per week do you really want to work? What salary is needed to cover your needs while leaving you room for your pleasures?

At Accolades, we have found our balance by offering Fixed Rates, rather than an hourly rate. This makes it possible to value our expertise and avoid penalizing efficiency. The faster and better you are, the less you get paid with an hourly rate. By setting a price that reflects the overall value we provide, we can ensure a Room for manoeuvre while maintaining a quality service.

The 7-Customer Rule: A Virtuous Circle

By limiting the number of customers to 7, we have More Time to Invest Ourselves in Each Project. That means fewer emails, fewer meetings, but more efficiency and quality. This model also allows us to invest time in our own marketing and training, which are often overlooked when we manage too many customers.

The aim is not to have more and more customers, but to Make Our Relationships Grow With the ones we already have. Once we have fully explored the opportunities with a customer and the customer is satisfied, we can then open our doors to a new project, Without Sacrificing the Quality of Service.

Conclusion: choosing quality, for you and for us

At Accolades, we strongly believe that by limiting the number of customers, we can ensure exceptional results. By choosing to work with a maximum of 7 customers, we can offer a high-end service, while maintaining our quality of life.

If you're looking for a partner who devotes time, attention, and strategy to your success, you've come to the right place. Contact us, and let's discover together how we can grow your business, while taking care of our relationship.

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