6 ways to increase your B2B sales

I saw a quote recently that got me thinking:

“Give what you have. To Someone, It May Be Better Than You Dare to Think” - Henry Wadsworth Longfellow

Even though it was in a book about entrepreneurship out of context, I consider that this quote has a great impact on the value of a company and on the mental health of its members.

A business doesn't have to sell everything it owns to make a profit. On the contrary, the idea of giving can be very profitable in the long run.

Here are 6 ways to increase sales by giving back as a business

1. Offer free training in videoconferences or to businesses in your region
2. Offer course loads in universities, CEGEPs and even high schools
3. Give donations to organizations that are important to you
4. Donate your old furniture or equipment
5. Create content that is explanatory and accessible to all
6. Partner with companies that have the same values as you

1. Offer free training in videoconferences or to businesses in your region

Be careful, this is not about selling your services, but about helping them better understand the challenges that await them and giving them tools and advice to deal with them. These businesses will remember you when they face similar challenges and the chances of them coming back to you will be higher.

Contact the chambers of commerce in your regions, they will be able to guide you.

• For the Montreal region
• For the Quebec Region
• For the Sherbrooke region
• Consult the Directory of the Federation of Chambers of Commerce of Quebec
  

2. Offer course loads in universities, CEGEPs and even high schools

It is always possible to arouse the curiosity of a student who will remember you when he or she is on the job market and is looking for a company like yours. Choose courses related to your field and that's it!

3. Give donations to organizations that are important to you

Select an organization that shares your corporate values and place it at the center of your decisions. Get everyone on your team involved in the process. They will not only be proud to collaborate on a positive initiative, just like you, but they will also have additional motivation to work for your business.

We often hear that an increase in pay only motivates employees a few weeks, after that: back to square one. So why not try giving to an organization? It can be an even bigger motivation, one that lasts longer and allows you to give back to your community.

Thanks to this type of action, your customers will recognize and give added value to your business. It will be a source of pride for her too.

4. Donate your old furniture or equipment

I understand that it is important for a company to equip itself in the best possible way to avoid creating physical or psychological discomforts. It is therefore quite normal to equip yourself with the equipment most suited to your needs today, but don't forget (before throwing in the trash or recycling) that some businesses could well benefit from your old furniture or your old computer equipment for example. The companies you give to will keep a very positive image of you and will tend to talk about you to all their contacts.

If you don't know a company for whom this can be useful: consider donating them to self-help centers. Note that the environment will thank you for it!

5. Create content that is explanatory and accessible to all

Establish a list of discomforts often experienced by your customers and generate explanatory and accessible content to help them find a solution to their problem.

1. Explanatory videos
2. Podcasts
3. Newsletters
4. Blog posts
5. Digital books
6. Social media posts

Not only will your positioning in search engines, like Google, benefit greatly, but your customers (and future customers) as well. They will position you as an expert in your field and will not hesitate to contact you.

6. Partner with companies that have the same values as you

I am proud of what we offer, so I cannot leave aside our web marketing services that increase your business income while giving the option of fighting the climate crisis. I recommend that all businesses copy the Accolades promise. Our mission is to fight the climate crisis and we can't do it alone.

If this is not possible for you, we can help you combine your marketing needs with your desire to contribute to the environmental fight. You will receive a certification of the quantity of CO2 sequestered on behalf of your company that you can share with your network. Your customers will be able to see added value in this and they will be more interested in your services.

Conclusion

Dare to share all of these methods on social media. Take the opportunity to Inspire a positive movement around you Show the example of a business that is stuck to today's reality and that of your customers. It can only help your B2B sales.

“Be so good they can't ignore you” - Steve Martin, comedian and actor