Use the transaction tag ID for Google Ads conversion tracking

There is no hiding place here, Google Ads is really one of the most effective tools for businesses that want to reach their target audience online, but to get the most out of it, it is essential to set up conversion monitoring. Don't worry, I'll explain it all to you!

What is conversion tracking?

Conversion tracking, in short, is the process that allows you to track actions on your website that you consider to be a marketing objective. For example, users who click on your Google ads and buy a product, submit a form, or subscribe to a newsletter. By tracking all of this, you can measure the effectiveness of your campaigns and make data-based decisions to improve them. 📈

One thing that is often forgotten in conversion tracking is the transaction tag ID. It is a unique identifier that allows the order number or form filled out by a user to be sent to Google. This is essential to avoid counting the same order or the same form twice, and thus avoid having too much or simply false conversion data.

How do you fix it?

To generate the ID, you can do it via your CMS, CRM or form management system. But above all, make sure that this ID is present and accurate to avoid problems with your conversion tracking.

Most of the time, this ID is missing when I analyze accounts that want to get new leads. This is always a bit of a problem, because marketing results are not always the same as those actually achieved. This causes disputes between marketing and sales teams and makes optimizing Google Ads much more difficult.

But don't panic, we can avoid that! Especially if you have an online store with Shopify, because they automatically generate an order ID. All you have to do is retrieve it from Google Tag Manager and fill in the related field.

Tips and recommendations

Here are some tips and recommendations for generating and implementing the transaction tag ID for accurate conversion tracking and optimizing your Google Ads campaigns:

1. Use a unique ID

Make sure to generate a unique ID for each order or form filled out by a user. This will avoid double counting and ensure optimal conversion monitoring. 🏆

2. Implement the ID well

Verify that the ID is present and correctly implemented in your Google Ads and Google Tag Manager account. This will help you avoid discrepancies in your conversion data and help you make data-based decisions to improve the performance of your campaigns. 🚀

3. Seek help from a digital marketing pro

If you're not sure how to generate or implement the transaction tag ID for your Google Ads campaigns, don't hesitate to ask a digital marketing expert for help. They are there to help you navigate the complexities of conversion tracking and ensure that your campaigns are well set up for success. 💪

Conclusion

Don't underestimate the importance of accurate conversion tracking for your Google Ads campaigns. By implementing the transaction tag ID and tracking conversions effectively, you can make data-based decisions to improve the performance of your campaigns and reach your business goals. 🎯

So, as a business owner, it's really crucial to understand the importance of accurate conversion tracking for your Google Ads campaigns. By tracking conversions, you can get valuable information on the effectiveness of your campaigns and make informed decisions to boost them. 💥

To ensure the success of your Google Ads campaigns and optimize them, it's important to stay up to date on the latest online advertising practices and strategies. This includes understanding the importance of accurate conversion tracking and tracking changes on the Google Ads platform. Be sure to take a look at this Google article for more tips for implementing the transaction tag ID: https://support.google.com/google-ads/answer/6386790 📚

That's it, I hope it helps you and that you feel ready to explode your Google Ads campaigns! If you have questions or need more information, do not hesitate to ask. 😉

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